Providing Strategy-Led Marketing and Business Development Services
Many companies, especially younger and smaller firms, can waste valuable time and money on ineffective marketing and sales tactics. Grow Strategically helps these companies translate their business goals into the right growth tactics by architecting a sound marketing and sales strategy and program. We discover and fix the disconnects getting in the way of growth and ROI.
Our Main Service Areas
We help set direction.
- Growth strategy – organic and inorganic
- Strategic planning and goal setting
- Business and market intelligence
- Positioning and differentiation
- Product and pricing strategy
- Go-to-Market strategy
We align marketing, sales and service around the customer journey.
- Customer journey mapping
- Marketing, sales and service integration
- Customer journey & marketing funnel alignment
- Growth infrastructure enablement – talent, processes, technology and data
- Full funnel performance management and measurement
We establish marketing programs and plans that create strategic awareness, brand strength and demand.
- Marketing strategy, planning and deployment
- Marketing effectiveness – analytics, KPIs, tools, people, processes
- Brand development
- Customer insights – buyer journey and customer/consumer/patient experience
- Thought leadership development – intellectual capital, content marketing, speaking
- Digital presence and digital marketing
- Omni-channel marketing – website, SEO, email, social, advertising, events, PR, offline
- Customer success and referral marketing
- Campaign and message development – themes, creatives, content
- Account Based Marketing (ABM) and selling
We establish business development and account management programs and plans that strategically fill pipelines, shorten sales cycles and increase customer lifetime values.
- Business development strategy, planning and deployment
- Sales effectiveness and pipeline health – analytics, KPIs, tools, people, processes
- Target account intelligence
- Channel and partner development
- Pipeline development – new business development, opportunity nurturing, account expansion
- Sales enablement – sales sheets, firm overview, pitch deck, proposal deck, email/call scripts
- Pitch and proposal development and delivery
- Consultative selling
I cannot, cannot thank you enough. I'm really excited about your work and the TRUE DIFFERENCE you are already making in expanding our thinking and our growth capabilities.
CEO - NonprofitDelivering Our Work In Client-Centric Ways
We tailor our work for the best fit for each client — working in one of the following ways:
Growth
Advising
We serve as a sounding board and coach to client leaders for growth issues on a limited retainer basis.
Growth
Consulting
We work on a defined project basis to go deep into specific growth issues and opportunities, developing strategic insights, recommendations, plans and programs.
Fractional Growth Leadership
We serve as an extension of your team – often in a limited CGO, CMO or CSO role – on an ongoing basis to lead, execute and optimize your strategic growth programs.